Tourism in Saxony-Anhalt saw a slight increase in visitor numbers in 2024, with 3.39 million guests recorded and 8.35 million overnight stays, according to figures from the State Statistical Office. While regional trends varied, Anhalt-Wittenberg and the Altmark experienced growth, while Magdeburg and the Harz region recorded minor declines.
The figures were presented at the ITB Berlin tourism fair, where officials highlighted the region’s steady performance and outlined future tourism initiatives. Sven Schulze, Saxony-Anhalt’s Minister for Economic Affairs, Tourism, Agriculture and Forestry, said: “Travel is exciting – and Saxony-Anhalt remains in demand! Our guests appreciate the diversity and quality of our state.”
Regional tourism trends
The Harz region remained the most visited area, attracting over three million overnight stays. However, figures showed a slight decline compared to previous years. Meanwhile, Anhalt-Wittenberg recorded a 3.1% increase, and the Altmark region saw a 3.6% rise in visitor numbers.
Michael Reichelt, President of the State Statistical Office of Saxony-Anhalt, described the stable figures as a testament to the region’s continued appeal. He also noted that major events, such as the 2024 State Garden Show in Bad Dürrenberg, played a role in sustaining visitor interest.
Addressing workforce challenges
While tourism remains a key economic sector, officials emphasised the importance of addressing labour shortages in the hospitality industry. The “Saxony-Anhalt can do it” campaign has been expanded to attract workers, particularly in the hotel and catering sectors.
In addition to encouraging returnees and commuters, the state is actively recruiting international talent, especially from Vietnam. Language training at B1 and B2 levels is being introduced to support these efforts. Officials see this as a crucial step in ensuring the sector’s long-term viability.
Cultural highlights for 2025
Looking ahead, Saxony-Anhalt is preparing for several major cultural events in 2025. The most notable is the centenary of the Bauhaus Dessau, a globally recognised landmark of modernist design. The anniversary celebrations will offer a contemporary take on the Bauhaus movement and its continued relevance.
Other key events include the 30th anniversary of the Elbe Cycle Path, one of Germany’s most popular cycling routes, and the 25th anniversary of the “Garden Dreams” state initiative, which promotes historical parks.
A major historical exhibition, “Gerechtigkeyt 1525”, will mark 500 years since the German Peasants’ War, featuring interactive experiences designed to engage younger audiences. Additionally, the world premiere of the musical “Walpurga” in the Harz region is set to draw interest.
Tourism marketing and new packages
To enhance visitor experiences, Saxony-Anhalt’s Investment and Marketing Company (IMG) has launched a new edition of “Our Best” – a collection of bookable multi-day trips. These packages highlight UNESCO World Heritage sites, nature-based activities, and emerging attractions.
Dr Robert Franke, IMG’s managing director, encouraged travellers to explore the state’s rich cultural heritage and upcoming events. “From iconic historical sites to innovative new experiences, Saxony-Anhalt has much to offer,” he said.
With a combination of steady tourism figures, targeted workforce strategies, and an engaging cultural calendar for 2025, Saxony-Anhalt remains a key destination within Germany’s tourism landscape.
