Paramount Pictures and Scuderia Ferrari HP have announced a unique partnership to celebrate the highly anticipated release of Gladiator II, the sequel to the iconic 2000 film Gladiator. The collaboration brings together the worlds of cinema and motorsport to honour shared themes of ambition, resilience, and heritage.
The centrepiece of this collaboration is the participation of Ferrari Formula 1 drivers Charles Leclerc and Carlos Sainz in the Royal Global Premiere of Gladiator II, set to take place in London. The drivers will attend the premiere in bespoke tuxedos crafted by Ferrari’s Creative Director, Rocco Iannone, infusing the event with Ferrari’s signature flair and the spirit of high-speed racing. Their appearance at the film’s launch is intended to reflect the adrenaline-fuelled essence of motorsport within the grandeur of cinema.
This partnership goes beyond the premiere. Ferrari’s influence will also extend into the world of motorsport fans, as Gladiator II-themed Ferrari livery is set to feature at the Las Vegas Grand Prix, where the collaboration will be showcased across digital and television platforms. Ferrari’s distinct branding and exclusive Gladiator II content will immerse fans in a new blend of cinematic storytelling and motorsport performance, offering an enhanced fan experience that combines Ferrari’s racing legacy with the grandeur of Gladiator.
Marc Weinstock, Paramount Pictures’ President of Worldwide Marketing and Distribution, expressed his enthusiasm about the partnership, stating, “Gladiator II brings audiences an epic viewing experience with scope and scale that is second to none. It only made sense for us to team up with the most iconic, adrenaline-pumping brand in motorsports. Together with Ferrari, we’re creating a unique entertainment experience that highlights our shared legacy of excellence and innovation.”
Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, shared similar sentiments, adding, “We’re excited to join Paramount Pictures in celebrating Gladiator II, a name as famous in cinema as Scuderia Ferrari HP is in racing. With the Gladiator II cast joining us at the Las Vegas Grand Prix in Ferrari collections and custom-made looks, this collaboration brings Ferrari Lifestyle to center stage, creating a distinctive blend of cinematic and motorsport flair.”
For both companies, the collaboration is an opportunity to expand their brand reach and deepen engagement with fans. Paramount Pictures and Ferrari both share a commitment to heritage and innovation, making this partnership a celebration of tradition and an embrace of future possibilities. By combining the legacy of Gladiator with Ferrari’s enduring influence in motorsport, the partnership seeks to inspire audiences and fans with a fusion of cinematic and racing excellence.
Gladiator II is set to premiere in cinemas worldwide on 15 November, with fans eagerly awaiting the next chapter in the saga.
