An Orlando-based marketing agency has played a pivotal role in the successful sale of a luxury RV resort in Florida, thanks to a targeted and innovative marketing campaign that boosted its national appeal.
PowerVue Marketing, recognised for its expertise in luxury RV and hospitality marketing, was instrumental in enhancing the brand image of Madison RV & Golf Resort in Madison, Florida. The resort, which opened in 2018, quickly became a sought-after destination for luxury RV owners and golf enthusiasts. However, it was under the strategic guidance of PowerVue Marketing that the resort gained unprecedented visibility, ultimately leading to its sale.
The Madison RV & Golf Resort, which boasts a PGA regulation golf course, spacious RV sites, and a range of modern amenities, found its national audience through a series of expertly crafted campaigns by PowerVue. The agency’s deep understanding of high-end hospitality, luxury RV markets, and outdoor recreation allowed them to position the resort as a top-tier destination for affluent RV travellers and golfers.
In early 2024, Madison RV & Golf Resort renewed its partnership with PowerVue Marketing, trusting the agency to continue to elevate its brand and promote the unique features of both the resort and Madison County. The agency used a combination of digital advertising, targeted social media outreach, and SEO techniques to reach luxury RV owners and golf enthusiasts across the country. Their efforts not only attracted attention to the resort but also highlighted Madison County as a desirable travel destination.
F. Brian Faircloth, the former owner of Madison RV & Golf Resort, expressed his gratitude for the agency’s contributions. He described PowerVue Marketing’s work as “instrumental” in the resort’s growth and success. “The team’s strategic vision helped us reach the right audience and transformed our business,” he said. “We’re incredibly grateful for their dedication and insight.”
As a result of these efforts, Madison RV & Golf Resort saw increased occupancy, revenue, and engagement. These improvements significantly raised the property’s profile and made it an attractive asset to potential buyers. The sale of the resort marks a significant milestone for both the property and the agency.
Jim George, Managing Director of PowerVue Marketing, reflected on the company’s role in the resort’s success. “We’re incredibly proud of the growth we helped Madison RV & Golf Resort achieve,” George said. “It was a privilege to work with such a unique destination, and the transformation of the resort and its place within the community has been deeply rewarding for our team.”
George also expressed hope for the future of the region under new ownership. “Madison, Florida is a beautiful community, and we’re hopeful that the new owners will continue to foster growth and promote tourism,” he said. “We’ve always aimed to help unique destinations reach their full potential, and we believe Madison has a bright future ahead.”
PowerVue Marketing’s work in positioning Madison RV & Golf Resort as a sought-after property highlights the power of strategic, targeted marketing in elevating the profile of luxury destinations, while contributing to the growth and success of the broader community. For more information, visit powervuemarketing.com.
