There is no getting away from the fact that most of us check our emails first thing in the morning when we wake up and before we even start work. We are not looking for anything in particular but if an email arrives telling us about something that we have shown an interest in before whether it is a product or service, then we are going to open it. This is why email marketing is so incredibly effective and yet many people are not taking advantage of this excellent tool.
In order to be able to take proper advantage, you need to engage with a digital marketing agency that knows exactly what it is doing at any given time. Email marketing allows you to send information to customers that is relevant and is highly personalised. Your hope is that you can find some new buyers that will turn into long-term customers. The following are just some of the many benefits that email marketing can provide for all businesses out there.
- It helps cut costs & time – These are two things that we never have enough of as business owners and email marketing is very cost effective. You can reach out to your customer demographic for a very small price indeed when you compare it to the other tools that are out there. It is so easy to create and launch an email campaign and your digital marketing agency will do all of the heavy lifting. We must not forget SEO from a top agency like King Kong, an award-winning company.
- You get an excellent return on investment – For every dollar that you spend on your email marketing campaign, you can hope to recover around 40 times that amount. This is an excellent return on your investment no matter how you look at this and if you are involved in the retail sector and specifically e-commerce then you can expect to receive excellent returns.
- You get many new leads – You can give things away for free like e-books for example and all that you ask from the customer is their email address so that you can send information to them. This gives you the perfect opportunity to be able to contact these potential customers again telling them about your products and services.
You can start to build stronger relationships with these customers providing them with information that they are interested in and allows them to make purchasing decisions.
