Visitor numbers to Hadrian’s Wall Country have surged, with over 750,000 people visiting the UNESCO World Heritage Site and surrounding attractions in 2024. The Hadrian’s Wall Partnership Board, responsible for promoting the historic landmark, reported consistent or increased footfall at key locations, signalling a robust tourism economy in the area.
Among the attractions benefiting from this trend is The Roman Army Museum at Greenhead in Northumberland, which saw a 15% rise in visitors compared to the previous year. The increased numbers reflect the wider appeal of Hadrian’s Wall Country, which continues to attract tourists both regionally and nationally.
Public transport links to the area have also seen a boost, with passenger numbers rising by 11% on the Go North East AD122 bus route and 12.85% on the Tyne Valley Railway, further enhancing the accessibility of the site for visitors. These increases come at a time when the region is seeing significant infrastructure developments aimed at improving the overall visitor experience.
The news is especially positive for the region, which faced uncertainty following the felling of the famous Sycamore Gap tree in 2023. The loss of the iconic landmark led to public outcry, with concerns that it might negatively impact tourism. However, the latest data indicates that the area’s appeal remains strong, with businesses and attractions benefiting from ongoing investments.
Recent and upcoming projects include the securing of £9m through the Borderlands Inclusive Growth Deal, aimed at improving signage, accessibility, and visitor infrastructure. Tullie House is also undergoing a multi-million-pound redevelopment, which will transform the site, enhance visitor facilities, and create new galleries. Additionally, the region is celebrating the history of the railways with Railway 200, a calendar of events marking the 200th anniversary of the railways’ arrival in the region.
The Hadrian’s Wall Design Sprint initiative is another exciting development, with a £10,000 prize awarded to Tyne to Summit for creating a sustainable product to boost engagement with the site. These efforts are part of a broader strategy to elevate the region as a key tourist destination, attracting visitors from across the world.
Lady Jane Gibson, Chair of the Hadrian’s Wall Partnership Board, expressed her delight at the strong visitor figures. “Despite the challenges following the Sycamore Gap incident, the resilience of Hadrian’s Wall Country is evident,” she said. “With continued investment and development, we are confident that the region will continue to grow as a top tourist destination.”
Dr Andrew Birley, CEO of the Vindolanda Trust, also praised the ongoing positive impact of tourism. “Visitor figures at Vindolanda and other sites are returning to pre-pandemic levels thanks to significant investment and an enhanced activity programme,” he said. “Hadrian’s Wall remains a lasting attraction, and we are optimistic about its future.”
Local businesses are also benefiting from the rise in tourism. Jordan Dodwell, Executive Chef and Owner of the Greenhead Hotel, noted, “The growth in tourism is vital for small businesses. The investment in key sites is crucial, not just for preserving the wall, but for the local economy.”
With continued investment and a calendar full of exciting events, Hadrian’s Wall Country is set to thrive as a major tourist hub in 2025 and beyond.
