7UP has launched its latest campaign, Level Up With 7UP, designed to encourage Gen Z and Millennials to elevate their social occasions with creative and refreshing drink mixes. Drawing inspiration from online trends and evolving social habits, the soft drink brand aims to establish itself as the go-to option for enhancing gatherings, whether it’s a beach day, a house party, or a casual get-together.
The new campaign, part of the broader global platform #LEVELUPWITH7UP, highlights the brand’s commitment to helping consumers discover new ways to enjoy their favourite soft drink. By tapping into the adventurous spirit of younger generations, 7UP aims to be more than just a fizzy drink—it positions itself as the essential companion for any social event, offering both versatility and fun.
A key feature of the campaign is a short film that showcases friends creating and enjoying their own 7UP-based concoctions. The film captures the creativity and spontaneity that 7UP brings to social gatherings, with participants turning ordinary drinks into exciting, personalised mixes. The playful experimentation is presented as a natural way to enhance the fun, with 7UP bringing the fizz and flavour needed to elevate any moment.
A Focus on Gen Z and Millennials
The campaign specifically targets Gen Z and Millennials, two demographics known for their openness to experimenting with food and drink. With these consumers increasingly interested in unique flavours and creative combinations, 7UP’s campaign aims to inspire them to incorporate the drink into their social lives in new and exciting ways.
Over the coming weeks, 7UP will release an influencer content series aimed at guiding these younger consumers through the steps of creating delicious mixed drinks. Influencers from around the world will demonstrate how easy it is to elevate much-loved beverages with a splash of 7UP, putting their own spin on traditional drinks. These social media campaigns will run on platforms like TikTok and Instagram, where the hashtag #LEVELUPWITH7UP will invite users to share their own creations and find inspiration.
Eric Melis, VP of Global Brand Marketing for 7UP, expressed excitement about the new initiative:
“We’re thrilled to launch our new 7UP mixology campaign, designed to show how adding 7UP to your social occasions can create unforgettable moments. Whether it’s a mocktail or mixer, or straight from the can, 7UP offers the perfect blend of flavour and fizz to enhance any gathering.”
Zero Sugar Option for a Healthier Twist
As part of the campaign, 7UP’s Zero Sugar variant is also being promoted, offering consumers the same refreshing taste without the sugar. This provides an option for those looking to enjoy their drinks while staying mindful of their sugar intake.
The campaign will be rolled out globally in markets such as Egypt, Vietnam, Portugal, India, and Thailand. These regions will host locally produced influencer content, sampling events, giveaways, and VIP beach parties to further celebrate 7UP as the ultimate plus-one for all social gatherings.
For more details on the campaign, consumers are encouraged to visit www.pepsico.com.
