Today it is impossible to imagine a successful business without a website, even a minimal presence on the Internet. No matter what the field of activity or the size of the business, in order to attract the attention of potential clients, partners or employees, there is a need to have your own Internet resources. However, not every site is high-quality and effective. Let’s consider the main criteria for successful web development, which can benefit the business.
The main criteria for a quality site
The average cost of developing a web project may differ even for two identical projects, it depends on the technologies and functions that will be implemented. The customer does not always receive a quality product for a higher or lower price. Therefore, before starting the development process, you should immediately understand how it should look and what requirements it should meet. Here we are going to consider the main criteria that a quality web project should meet.
- Fast download speed
Each of us has come across a site that takes a long time to load. After waiting 10 seconds and not getting the desired result, most clients close the tab and never return to this site. According to a 2017 Google/SOASTA study, a website that takes 10 seconds to load has a 132% higher bounce rate. And with the increase in Internet speed, this figure has decreased even more.
A large number of bounces leads to losing a potential buyer and the search engine seeing user behavior and no longer showing your site in the first 10 results.
Taking advantage of web app testing services it turns out that the slow loading speed of the site is associated with a large amount of JavaScript code on page. Of course, on the one hand, this makes the platform more beautiful and exciting but no one wants to waste precious time loading a page. People are ready to use a less attractive but faster and more convenient site.
- Should be user friendly
QA specialists ask so much for their services for a reason. They know precisely how to make the user interface both beautiful and user-friendly.
A site where a person can find the necessary product or information in just 3 clicks is convenient. It allows you to speed up the work on the site as much as possible and achieve the desired result.
Another point to keep an eye on is the placement of advertising. It should not be too much, and most importantly, it should not cover the pictures or buttons on the site.
- Crafting websites that convert
A website that doesn’t convert is a missed opportunity, a wasted investment. When a website fails to guide visitors towards a desired action, whether it’s making a purchase, signing up for a newsletter, or contacting a business, it’s a clear sign of ineffective web design, strategy and many more reasons.
On the other hand, a website that converts is a powerful tool for generating leads and transforming them into loyal customers, driving sales, and building brand loyalty. By carefully crafting user experiences, optimizing content, and implementing effective tactics, businesses can harness the full potential of their online presence.
- Good mobile version
Today, about half of people (and in some countries even more) access the Internet via a smartphone, and in the case of social networks, this figure is even higher. And the mobile-first philosophy generally states that development for mobile devices should begin even earlier than the desktop version. That is why it is necessary to have a high-quality mobile version of the site, adapted specifically for mobile devices. It should load quickly, format for the screen and not lose letters on the screen.
- Have cross-browser compatibility
Cross-browser compatibility ensures that a website or web application functions correctly and consistently across different web browsers like Chrome, Firefox, Safari, Edge, etc. This is crucial for reaching a wider audience, as users may access your site from various devices and browsers. By prioritizing cross-browser compatibility, developers can avoid rendering issues, layout problems, and inconsistent behavior. It delivers a seamless user experience regardless of the browser used.
- Wee optimized content
Your site must be useful to the user, so there must be dry information about your company or products and a blog, photos, or videos that will help a person get the necessary information or choose a product.
For content to be considered optimized, it must have a specific structure. So, the text should contain headings, bulleted or numbered lists, and keywords. At the same time, pictures and videos should have captions, according to which search engines will understand what is shown on them.
The better and more relevant the content is, the more your site will stand out from the competition.
- Clear and compelling calls-to-action
If you have an online store, there should be a call to buy it next to each product. Usually, these are the “Buy” or “Add to Cart” buttons. Making a purchase should take only a few minutes; everything should be as clear, logical, and fast as possible.
If you have an information resource, you need to offer customers links to similar materials you link to. It is essential that the hyperlink does not have the word “here” or “learn more” but corresponds to the semantic load of the page.
- Correct error handling
A web application without proper error handling is bound to encounter unexpected storm. Without a clear plan to navigate unexpected challenges, it risks failing. When errors occur and are not handled gracefully, users may encounter system crashes or data loss. This can lead users to frustration, loss of trust, and ultimately, a negative impact on the application’s reputation.
A well-designed error handling mechanism usually acts as an insurance, preventing such issues from escalating. By anticipating potential errors, logging them for analysis, and providing informative error messages to users, developers can significantly improve the application’s robustness and ease of use of the application.
- Search engine optimization
Each site should cooperate with an SEO specialist. It will help make your site look attractive to search engines, which will appear more often. Creating a well-optimized website for search engines is a complicated process requiring specific knowledge. Here, the importance is paid not only to the site’s overall design or content creation but also to various little things, such as the URL of the page and hyperlinks.
It is also worth noting that both internal and external optimization exist. According to Google, a site can be considered successful if there are enough external links to it, but if there are too many of them or they are placed on low-ranking sites, the search engine may suspect you of fraud and generally stop showing your site in search.
At first glance, SEO optimization is simple, and anyone can do it, but in practice, it turns out that this is a science that works by its own rules.
- Social media presence
Visibility in social networks is essential for businesses to reach a wider audience and engage with potential customers. It helps businesses to increase brand awareness, drive traffic to their website, and generate leads. However, it’s important to note that social media traffic has to be displayed correctly across different platforms and browsers so that analytics tools accurately track user interactions and conversions. This requires careful attention to image formats, link sharing, and platform-specific guidelines.
- Pick a decent hosting
When choosing a hosting, you need to pay attention to the support, price and brand reputation. If the hosting starts to fail or there are problems, your site will crash, and for some time, it will be unavailable to users. It is necessary to choose only proven and high-quality hostings to prevent this and avoid future site uptime fading.
- Security in web
Web security is the practice of protecting websites and web applications from attacks by implementing various security measures. A website without proper security is vulnerable to cyberattacks such as hacking, data breaches, and malware infections. These attacks can lead to significant financial losses, damage to reputation, and legal repercussions.
To ensure web security, developers must prioritize secure coding practices, regular security audits, and the use of strong encryption techniques. By implementing these measures, businesses can protect sensitive user data, maintain trust with customers, and safeguard their online presence.
